NewsMatch 2020

A message from founder and editor, Brian Bahouth.

I’m excited to announce that The Sierra Nevada Ally has been selected to participate in NewsMatch 2020.

NewsMatch is the largest grassroots fundraising campaign exclusively for use by Institute Nonprofit News member organizations nationwide. 

At a time when newsroom budgets are tight and journalism itself is under daily attack, this support is transformative. NewsMatch 2020 is fueling a new era of giving to nonprofit newsrooms.

Donate now to the Sierra Nevada Ally and double your contribution.

How it works: NewsMatch pools gifts from local and national funders, including the Democracy Fund, the James L. Knight Foundation, the Ethics and Excellence in Journalism Foundation, the John D. & Catherine T. MacArthur Foundation, and the Wyncote Foundation, to name a few. They match small-dollar donations to select nonprofit media across the country. The Sierra Nevada Ally is one of those select nonprofit news organizations.

Here’s what it means: If you make donations to The Sierra Nevada Ally, between November 1, 2020, through December 31, 2020, the NewsMatch Fund will match your gift, dollar for dollar, up to $5,000. 

Your gift goes twice as far: a $25 gift will be matched and become $50. And so on, all the way up to $5,000.

And if you commit to making a monthly gift, the entire value of your first 12 months will be matched, meaning if you pledge say $10 per month will be immediately matched with $120.   

The math is simple. The potential for The Sierra Nevada Ally is huge. 

Donate now to the Sierra Nevada Ally and double your contribution.

The NewsMatch 2020 fundraising initiative focuses not only on helping nonprofit newsrooms raise money, but also to help build durable best practices and sustainable relationships with readers.   

The participating organizations in NewMatch 2020 are only those members in good standing of the Institute for Nonprofit News (INN).  INN has the strictest guidelines about ethics, editorial independence, and donor transparency. 

Today, INN has more than 200 members nationwide, 3 of which are in Nevada: The Sierra Nevada Ally, serving northern Nevada and eastern California; KNPR public radio in the Clark County listening area; and, the Nevada Independent, a nonprofit newsroom reporting mostly on issues important to Clark County and southern Nevada.

Thousands of journalists have lost their jobs and more newspapers are shutting down each week. The large remaining conglomerates are consolidating, cutting costs, and borrowing enormous sums of private equity capital at obscene interest rates.

Yet, there is another side to the story for nonpartisan, fact-based, trustworthy journalism in 2020.

New data from across the country shows that the year 2020 was a record-breaking one for community support of nonprofit news. Individual giving is way up and new donors are joining in daily.

Since our inception, it’s been the Sierra Nevada Ally’s mission to be a driving force for good. We report extensively on environmental and conservation issues, hold elected officials accountable, reveal injustice, showcase artists and arts organization doing extraordinary work, and shine a spotlight on public safety and health.

The real heroes in the Sierra Nevada Ally’s newsroom are our journalists, opinion writers, staff, and volunteers.  Their work makes the Ally’s connection to its readership possible and why it exists. 

The final report of the Knight Foundation on Trust Media and Democracy said, “With traditional business and financial models for journalism under siege, major investments and new approaches to supporting sustainable nonprofit journalism are essential, particularly at the local level.”

Donate now and double your contribution.

If there was ever a time to show your support for The Sierra Nevada Ally, the time is now. 

Reader support sustains authentically independent and unbought journalism. No corporate support. No paywall. Donate or signup up for our e-blasts and occasional editor’s note in the sidebar on the right side of this page. If you are viewing this on a phone, the email signup is at the end of the page.

P.S. Please help us spread the word! Do you have friends and colleagues who share your commitment to supporting journalism like ours? Forward this email to them (and thank you in advance!).

With Gratitude,

Brian Bahouth, Founder and Editor

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