Monday, May 17, 2021

Our Mission.

The Sierra Nevada Ally is a 501(c)(3) nonprofit news organization that focuses on the environment/science, k-12 education, governance, and arts reporting relevant to northern Nevada and Tahoe Sierra. Our goal is to publish informational content without bias or political agenda and illuminate important but underreported issues. As a Solutions Journalism newsroom, we report on responses to problems. Our journalism is intended to build community knowledge critical for a healthy democratic process, sustainable environment, economy, and quality of life in our region and the larger world. We use a variety of story-telling tools to include carefully edited text, audio, images, various data visualizations, and maps. As our name implies, The Ally works to be a unifying force meant to instill empathy and help lay the groundwork for meaningful change.

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Meet our team.

Who We Are

Employer Identification Number (EIN): 85-0858979

D-U-N-S Number: 117650763

Our newsroom is housed at the Innevation Center, University of Nevada Reno, 450 Sinclair St. Reno Nevada, 775-420-5143

Our Business Development and Philanthropy Office, PO Box 1351, Carson City Nevada, 775-720-0331

Accounting firm –  Cory Wright, CPA

Legal representation – Luke Busby, Esq.

Our Editorial Independence and Donor Transparency Policy

  • We subscribe to the standards of editorial independence adopted by the Institute for Nonprofit News
  • We retain full authority over editorial content made in the interest of the communities we serve as journalists
  • We maintain a firewall between news coverage and sources of all revenue
  • We do not accept donations from political parties, elected officials, or candidates actively seeking public office
  • Acceptance of financial support of any kind does not constitute implied or actual endorsement of donors or their products, services or opinions
  • We cede no right of review or influence of editorial content, nor of unauthorized distribution of editorial content
  • We do not accept donations from sources that present a conflict of interest with our work or compromise our independence
  • As defined in our bylaws, we do not tolerate conflicts of interest by any of our representatives that benefit, might benefit or be perceived to benefit the private interest of the person(s) affiliated with us

Who Funds the Ally?

Donors and sponsors subscribe to the Ally’s goal “to publish informational content without bias or political agenda and illuminate important but underreported issues.”

We make public all donors, sponsors, and institutional givers with annual gifts of $500 or more. Our donors and sponsors play no part in guiding our reporting content. We commit to full transparency. Giving amounts are listed regularly.

For more information, contact Joe McCarthy at 1200paydirt@gmail.com or 775.720.0331.

$10,400
Calvin/Bahouth Family

$10,000
City of Reno Arts & Culture CARES grant
(For the Ally & Double Scoop Arts reporting)

$5,000
Solutions Journalism Network

$5,000
Google News Initiative

$4,500
The End of the Trail Broadcast Project

$3,000
GoSolar Group (Sponsor)

SBA EIDL Grant
$2,000

$1,000
Christopher Bently

$500
John Marshall, Esq


Our Partners

NCN chooses to partner with organizations with strong mission alignment that see their role as one of serving a community’s needs and are committed to building trusting and loyal relationships

We will not partner with an organization that:

  • Advocates or enables the advocation of (including by providing a platform to those who do) bigotry, violence or hatred. This includes prejudice based on race, religion, ethnicity, sex, gender identity, sexual preference, reproductive choices, age, military status, citizenship, ability or impairment
  • Is in conflict with facilitating an informed and empowered citizenry by increasing divisions, in society, decreasing civic and community involvement and contributing to a lack of trust in relationships

Financials

Best Practices

  • A board/financial audit committee as required by Sarbanes-Oxley
  • Cash management
  • Formatted budgets & cash flow statements
  • A contingency fund
  • A mix of revenue sources: reader revenue, sponsorships, individual giving and institutional giving
  • An Annual Plan

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